Rohde & Schwarz develops, produces and markets innovative products for test and measurement, broadcast and media, cybersecurity, secure communications and monitoring and network testing areas.
We are looking for an experienced Industry Segment Manager to be based in Beaverton, OR. This marketing role requires leading an outbound marketing team as well as interfacing with the product lines and sales channels. The successful candidate will be expected to understand current and emerging customer technologies and translate that into the development of outbound marketing strategies and objectives. Establishing market positioning and driving demand, plus developing internal and external content to support the customer decision-making process.
Industry Segment Manager - Industrial Electronics, Components & Research
- Develop and execute effective marketing plans that achieve market objectives and deliver on promotional programs to achieve expected results (awareness, demand generation, events)
- Creation of educational content relating product capabilities addressing customer specific needs while featuring key differentiators against competitive alternatives
- Representing the company and its products in industry events, customer forums and industry publications
- Collaborating closely with the marketing team and sales channel to understand the challenges faced in the selling process, and develop tools to improve sales efficiency
- Experienced industry leader with hands-on engineering background (BSEE or equivalent engineering experience, MBA is a plus)
- 5+ years of industry experience – leadership role, speaking/teaching, planning, and industry event participation desired
- Understanding of the industry and applications, including customer buying cycles and the sales process
Self-starter, creative and technical thinker with the ability to communicate critical success factors and deliver results
- Excellent communication (verbal and written) and customer interface skills with demonstrated examples of each
- Up to 30% domestic and international travel may be required
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If this sounds like the job you‘ve been looking for, please email your resume to RSNA.firstname.lastname@example.org and reference job number US-PDX-50658675-001. Rohde & Schwarz is an equal opportunity employer.